搜题

目标市场的选择策略不包括(  )。
A.无差异营销策略
B.差异化营销策略
C.集中营销策略
D.低价策略

[取消] 中级邮电经济 2023-05-19



参考答案:D

目标市场就是指通信企业为满足现实或潜在需求,实现企业预期目标而要进入的特定市场。市场细分的最终目的就是为了选择和确定目标市场。目标市场选择策略主要有无差异营销、差异化营销和集中营销策略三种。

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